Universal McCann report on Social Media
Recently a colleague of mine pointed me towards a report on the use of social media by active internet users (thanks Sandra!). Social Media is a term that describes “Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content”. This incorporates sites like Linkedin, Facebook and MySpace, and also sites like YouTube and Flickr where you can share videos and photos with your friends and the world.
What does this mean for recruitment? Through the use of social media people are more visible on the web, not only that but we can also see what they are talking about.
This is the third report that Universal McCann have compiled on the use of social media, so one can get an idea of the rise in popularity of these online technologies. The report has statistics from 29 countries and it is really interesting to see what the uptake of different technologies is internationally. So if you are recruiting overseas and want to know what the uptake of social networking is like in a particular country this report can help.
The report also had some interesting recommendations for companies as to how to leverage social media, here are some ideas from the report:
Participate
• Move away from siloed brand sites: In a world of interlinked platforms and content, the stand alone brand site is not
as engaging.
• Think global; consumers are. Media consumption and social interaction are moving international, constrained by language not borders. Global brand identities, multi market campaigns and international structures are all essential.
• Embrace social platforms as part of your communications mix; blogging platforms, social networks, video and photo sharing sites are where consumers spend most time and where the greatest opportunities for engagement exist.
Connect
• Use social media to create a dialogue with consumers.
• Track opinions in the blogosphere.
• Exist inside Social Networks: Create profiles, develop networks to distribute content and employ advertising and sponsorship to drive engagement with consumers.
• Allow consumers to interact with your brand: User generated advertising, branded blogs and ongoing feedback are expected.
Here is the link to the full report, it is 23MB so reletively large, but definitely worth the read.
What does this mean for recruitment? Through the use of social media people are more visible on the web, not only that but we can also see what they are talking about.
This is the third report that Universal McCann have compiled on the use of social media, so one can get an idea of the rise in popularity of these online technologies. The report has statistics from 29 countries and it is really interesting to see what the uptake of different technologies is internationally. So if you are recruiting overseas and want to know what the uptake of social networking is like in a particular country this report can help.
The report also had some interesting recommendations for companies as to how to leverage social media, here are some ideas from the report:
Participate
• Move away from siloed brand sites: In a world of interlinked platforms and content, the stand alone brand site is not
as engaging.
• Think global; consumers are. Media consumption and social interaction are moving international, constrained by language not borders. Global brand identities, multi market campaigns and international structures are all essential.
• Embrace social platforms as part of your communications mix; blogging platforms, social networks, video and photo sharing sites are where consumers spend most time and where the greatest opportunities for engagement exist.
Connect
• Use social media to create a dialogue with consumers.
• Track opinions in the blogosphere.
• Exist inside Social Networks: Create profiles, develop networks to distribute content and employ advertising and sponsorship to drive engagement with consumers.
• Allow consumers to interact with your brand: User generated advertising, branded blogs and ongoing feedback are expected.
Here is the link to the full report, it is 23MB so reletively large, but definitely worth the read.
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